About a year ago, we unveiled our rewritten vision and mission for GOLD, powerful statements reflecting what we believe and are working to achieve.

 

Our Vision

As a collaboration of equals, we believe that personal financial freedom can change the world.

Through service, education, innovation, and transparency, GOLD Credit Union creates opportunity for every Member today and for the world tomorrow.

 

Now in 2020, with a global pandemic affecting nearly every aspect of our lives, that vision still rings true. Financial freedom may seem like a lofty goal at a time when unemployment is at levels on par with the Great Depression, but that’s why we’re here. That’s what we’re fighting to help our Members achieve, especially in times like these.

I’m so proud of the way our team has reacted in recent weeks, quickly adapting to new ways of working without disrupting service. Their innovation, too, has impressed me. Within weeks of statewide business closures, our lending team had developed a package of solutions for Members affected by lost income and struggling with loan payments. They are living our mission despite the obstacles all around.

 

Our Mission

We empower our Members to achieve personal financial success, as they define it.

We listen intently, advise earnestly, and act purposefully, always with our Member’s best interests at heart.

We dedicate ourselves to service of the individual Member, of our trusted team, and to the community around us.

 

We believe in overcoming everyday challenges.

We exist to serve you, and as a result, we remain calm during times of crisis and know that you rely on us now more than ever.

Our Branch and eServices teams have stepped up to help complete transactions safely. eServices associates answer our main phone line to complete telephone transactions and answer questions. Branch staff assisting with in-person appointments are meeting our Members outside, and if needed, at their cars to maintain safe social distancing while completing transactions.

We believe people should help each other.

Credit unions were built out of the needs of their Members. America’s first credit union was established in 1909, but it was during the Great Depression that they came into their own by providing credit to those who needed it most when it was hardest to come by. Our own history stretches back to the end of the Great Depression. The two credit unions that merged to form GOLD were charted in 1937, eighty-three years ago.

We heard our Members asking for help with loan repayment and have developed solutions to help. Our lending team is working with Members individually to determine which of those solutions is the best fit for their unique situations, including Skip-a-Pay, Due Date Realignment, and Loan Modification.

We’re here to listen to your challenges and talk to you from a place of understanding and compassion. We’ll weather this storm together.

In addition to repayment solutions, we have a loan product designed to help our Members bridge the gap caused by COVID-19 financial strain. The COVID-19 Hardship Loan is being offered at a low interest rate with delayed repayment and a flexible approach to qualifying.

We believe we’ll come out of this stronger.

It might not feel like it, but life will go back to normal eventually. We’ve got your back while we all anxiously wait for that time.

Cheryl Bartholomew

About Cheryl Bartholomew

Cheryl is the President & CEO at GOLD since 2009 and has over 36 years of banking experience. She ensures the happiness of all Members through positive experiences that exceed their expectations, regardless of whether it's a simple phone call, electronic transaction, or face-to-face interaction. She strives to provide a positive work environment for her employees so they continue to go above and beyond for Members. She works closely with Member Volunteers (Board of Directors and Supervisory Committee) and makes sure they feel appreciated for their contributions in setting up our Members for success. Cheryl believes that all Members can be empowered to take control of their financial well-being, and she's proud to say that we at GOLD are confident in helping them do that. 

Up Next:

Straight from the CEO's Heart - February 24, 2020

What Does it Really Mean to be Golden?

"Be you, be golden" is more than just a tagline, it's what we believe here at GOLD. But how can someone or something be golden?

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